Media Training – Advice for Interviews with Journalists

By Mark Macias

In business, you need to know your customer to succeed. The more you know where they are, what they want, their pain points, the more success you will have with business development. It’s no different when speaking with the media. You will have more success with the message if you understand their targeted audience.

I’m usually on the call with every client as they speak with reporters or TV producers about their story. I always brief my clients on the type of reporter they are speaking with, which will impact their messaging.

For example, if you’re speaking with a consumer TV producer, you won’t want to go in-depth. You want to keep the message focused around the consumer and how it helps them. You don’t want to do a deep dive into the details unless the reporter asks.

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PR Tips for Public Speaking

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If you’re reading a PR blog, you are likely striving to one day be in front of a large crowd, promoting your new product or business.

The former CEO of Lehman Brothers got his chance recently to promote his new business in front of a global stage. There was so much interest in this speech that CNBC aired his luncheon speech live on the network. It was a rare opportunity for Richard Fuld to show potential clients and all of American business why his new consulting firm could help them make money.

But guess what: Richard Fuld blew his opportunity. He failed with his messaging, lacked emotion with his body language and projected arrogance with his words. Here is what he did wrong in his speech and what you can learn from it. Click here to read the advice I gave to CNBC on his speech.