By Mark Macias
In business, you need to know your customer to succeed. The more you know where they are, what they want, their pain points, the more success you will have with business development. It’s no different when speaking with the media. You will have more success with the message if you understand their targeted audience.
I’m usually on the call with every client as they speak with reporters or TV producers about their story. I always brief my clients on the type of reporter they are speaking with, which will impact their messaging.
For example, if you’re speaking with a consumer TV producer, you won’t want to go in-depth. You want to keep the message focused around the consumer and how it helps them. You don’t want to do a deep dive into the details unless the reporter asks.