Live TV vs. Print Interview- Require Different PR Preparation

Posted on September 28, 2026 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

A CEO preparing for a live CNBC interview does not prepare the same way they would for a Wall Street Journal interview.

Both journalists may even be covering the same subject, but they’re producing fundamentally different forms of journalism. With a live segment, your job is largely to deliver insight. With a print article, your job is to help the reporter uncover the story.

I learned this distinction from working on both sides of the media. Before founding MACIAS PR, I was an Executive Producer with NBC and CBS in New York. Today, I prepare executives for television appearances and interviews with print and online journalists.

One of the biggest mistakes I see executives make is treating every media interview as if the preparation is interchangeable. It isn’t.

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Media Training – Advice for Interviews with Journalists

Posted on December 8, 2016 by Mark Macias

By Mark Macias

In business, you need to know your customer to succeed. The more you know where they are, what they want, their pain points, the more success you will have with business development. It’s no different when speaking with the media. You will have more success with the message if you understand their targeted audience.

I’m usually on the call with every client as they speak with reporters or TV producers about their story. I always brief my clients on the type of reporter they are speaking with, which will impact their messaging.

For example, if you’re speaking with a consumer TV producer, you won’t want to go in-depth. You want to keep the message focused around the consumer and how it helps them. You don’t want to do a deep dive into the details unless the reporter asks.

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PR Tips for Public Speaking

Posted on May 29, 2015 by Mark Macias

By Mark Macias

If you’re reading a PR blog, you are likely striving to one day be in front of a large crowd, promoting your new product or business.

The former CEO of Lehman Brothers got his chance recently to promote his new business in front of a global stage. There was so much interest in this speech that CNBC aired his luncheon speech live on the network. It was a rare opportunity for Richard Fuld to show potential clients and all of American business why his new consulting firm could help them make money.

But guess what: Richard Fuld blew his opportunity. He failed with his messaging, lacked emotion with his body language and projected arrogance with his words. Here is what he did wrong in his speech and what you can learn from it. Click here to read the advice I gave to CNBC on his speech.