How to Measure the ROI of PR

By Mark Macias

It’s one of the more popular questions I hear when discussing PR with new clients: How do you measure the ROI or effectiveness of a PR campaign?

There are actually many methods to measure a successful PR campaign– 1) number of media placements and the influence of their reach; 2) the demographics of those readers (certain demographics are worth more to reach than others; 3) the credibility from the media exposure 4) actual sales, which can be measured through links published in the news story 5) and SEO – since search engines now use news stories and blogger comments to measure the value of a website.

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