If you type “PR Help” in Google, you will see a link to public relations site on the first page, called PR Help. That high profile search engine ranking didn’t happen by accident and it didn’t arrive solely because of the website name.
It was a choreographed PR strategy that took a little less than 3-months to achieve.
There are many strategies that can help push your website ranking with the search engines: key word optimization, Internet marketing, promoting your website through back links – but one of the most cost-effective ways to increase your search ranking is via public relations.
It is called Search Engine Optimization or SEO for short.
How can PR my search engine ranking?
If you want potential clients or customers to find your website via search engines, consider looking to public relations as an alternative.
Unlike online ads, which expire with your budget, with public relations, your news stories keep working long after your media campaign is over, especially if you can convince the news outlet to post a link to your website.
All of the search engines will rightfully believe your company has more valuable information if a prominent news organization, like the New York Times, posts a website link to your website. That in turn, will raise your profile and ranking with the search engines.
Here’s another way PR can help your website get a higher ranking with the search engines.
Smaller blogs frequently run stories or snippets from the larger media outlets. If a major newspaper runs a story on your company, there is a good chance smaller websites will want to run the story, which helps your SEO.
So before you devote that marketing budget to Facebook ads, take a minute to research the ROI of PR.
Mark Macias is a former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the communications book, Beat the Press: Your Guide to Managing the Media. Macias now consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR or MarketYourFund.com