How quickly the world of tech and business move. It seems like yesterday we were discussing how Millennials were disrupting the workforce. But there’s a bigger change in business that is right around the corner.
In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.
Unlike previous generations, social media won’t put you over the finish line. And you can forget about TV commercials. So how do you reach and motivate Generation Z? Read on to see what our online survey found.
BROOKLYN, N.Y., March 31, 2021 /PRNewswire-PRWeb/ — The online news portal, Brooklyn Chatter, has released a new survey that suggests Generation Z doesn’t want to work remotely once the pandemic ends, preferring instead to split their time between an office and remote location. And in a more shocking discovery, only 2 percent say they want to continue working remotely full-time after the pandemic ends.
The online survey was conducted by the New York PR agency, MACIAS PR, from March 18 to 29th, and involved 2,240 Americans, ages 18 to 24. Survey participants answered online questions spread across partnered news sites and popular Gen. Z member groups, including Her Campus, Gals in Journalism and the Young Journalist Community.
The survey found more than half – 52 percent – say they want to split their work time between the office and home. Roughly 27 percent of Gen. Z participants say they want to spend all 40-hours at the office.
Forbes recently reached out to me and 14 other entrepreneurs, asking for some insight on 2021 customer behavior trends. What are the big trends we anticipate this year?
There were some interesting predictions in the article, which you can read here. If you’re short on time, I’ll break down the trends that I think are most valuable in this article. I’ll start with my advice that I offered Forbes.
If you do any research on the different PR newswires, it’s very easy to believe that their distribution lists will lead to coverage. Unfortunately, that’s a bit misleading from my perspective from inside the media.
Yes, many of these news organizations will publish your press release, but it’s less likely people will find it. In addition, Google is picking up fewer of these press releases.
I wrote a story in Forbes that was published today – Do press releases lead to media coverage? You can read the story to get a deeper assessment on when press releases are more effective. Here’s a shorter version of that content to help you understand when press releases can work.
So how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get out of the news as quickly as possible. You don’t want any story to linger because as new developments unfold, it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it.
Every day new information comes out, the more chances your negative story remains in the news.
Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.
Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.
That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.
Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.
It’s not always pretty in PR but like the caption says, we get it done. MACIAS PR is scrappy in our approach, and the end result is pure beauty for our clients.
But don’t take our word for it. Let us show you a few of the media placements we have placed for our clients over the last 2 weeks.
Local TV Media Placements
MACIAS PR has already secured 4 TV segments for our digital health client during the month of February. The TV segments aired in Tampa Bay, Kansas City, Dallas and Houston. Three of those four markets are top 20 media markets.
So how did we do it?
We came up with conversation topics to get our client on the news. In early February, everyone was talking about the Super Bowl. So we created a campaign around the two quarterbacks playing in the game.
Our agency came up with a creative way to measure the nutrition stats of the two quarterbacks to see how it would impact their game. Here’s a look at how the segment ran in Kansas City.
It’s important to reach your audience where they are engaged. In the case of Kansas City and Tampa, their fans were engaged with the big game.
Business owners and entrepreneurs frequently make assumptions with me. They tell me, “you must know a lot of people in the media.”
And yes, I do know journalists, reporters and producers across the US. But honestly, those connections don’t lead to media placements. Yes, sometimes these former colleagues can assist but the friendship never directly leads to a media placement.
So what does? Stories that are newsworthy.
In business, who you know helps, but when it comes to the media, the rules of the game change.
Want to hear more? Watch the video that goes more in-depth.
We’re excited to announce that City & State Magazine has named our founder to the 2021 Political PR Power 50 List.
Every year, City & State features the top communications pros in New York who are changing the media and political landscape. This list focuses on PR executives directly involved in the world of New York politics and policy.
As the article states at the top of the story, “there’s always some kind of calamity or scandal” in New York. The politics go year-round from City Hall to Albany and Washington, DC. Our founder, Mark Macias squeaked in at #50 on the list.
“This is a super big honor and surprise, especially since we weren’t looking for it,” said Macias. “This publication takes me back to my days as an Executive Producer with NBC. I remember reading this Magazine, making sure I stayed in the loop on local politics. We know influential political and business leaders read this magazine, so we’re honored.”
Business owners always ask me how can they measure the ROI of PR. The question inspired a recent thought leadership article I wrote for Forbes, which you can read here.
Contrary to what many business owners and entrepreneurs think, you can measure an effective PR campaign. Here are 5 approaches that I broke down in my Forbes article. You can read that article if you’d like to hear more in-depth on these approaches.