By Mark Macias

PR vs advertising. It’s a question I hear a lot from companies trying to reach consumers. When you take a deeper look at the ROI and benefits of PR and advertising, you will see that a story on the news is much more affordable than ads – and it remains on the web long after your campaign ends.

How PR can Help Your Business:

Other ways your business can benefit from PR include:
–       Media placements will get you into the conversation

–       Improves Search Engine Ranking

–       Adds Credibility

–       Increases Social Media Influence

–       Improves Sales

–       PR Continually Works for You long after your campaign is over.

Macias PR held a webinar on this topic. Here’s an except from that webinar that explains the benefits of PR.