The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.
It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.
But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.
So how did we do it? We leveraged a timely component with water cooler material.
Many small businesses outsource their social media to PR or digital marketing agencies. Unfortunately, many of these business owners find out later that they don’t own the content that they paid for.
It’s a horrible situation for any business to experience. You pay for something but get nothing in return when it’s over. Unfortunately, I’ve seen it all too many times with restaurants, bars and entrepreneurs who didn’t do their homework.