By Mark Macias
I recently wrote a thought leadership editorial for Forbes on what you should look for when hiring a publicist. The advice was based from my time as an Executive Producer with NBC and Senior Producer with CBS when publicists pitched me stories all the time. I got to see up close how most publicists don’t understand how the the media works.
You can the read that thought leadership in Forbes by clicking here. If you’re short on time, here’s an excerpt from that editorial.