MACIAS PR on CNBC – Giving Crisis PR Advice

By Mark Macias

A reporter with CNBC called me last week on how I would manage the Papa John’s crisis.  (You can read story here).

I answered some of the reporter’s questions in writing – and not all of my answers were used. I think there is more insight that can help any company trying to prevent or manage a crisis.

Here’s a look at the other questions this reporter asked, along with my answers.

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Networking with Reporters – Meet the Press

By Mark Macias

I just got an email to “Meet the press, face to face, for three hours and demo the latest in tech, consumer or lifestyle products. It’s that easy.” The email continued, “Nearly 350 media attended our most recent NYC holiday event. Yes, 350.”

Oh, PR people make everything sound so easy.

Here’s a better question putting that into perspective. When you attend networking events and meet more than 100 people throughout the event, how many do you actually remember? If your memory is like most people, you probably only connect to 15 people. And as the conference goes by, you’re even less likely to remember who made an impression.

It’s no different with the media. During my time with NBC and CBS, I went to expos and trade shows. People would throw their business cards at me, hoping this one personal connection would lead to publicity. Sorry to break the news, but it doesn’t.

Here’s a better way to get the media interested in your story.

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Digital Health Client on CBS 2 – This Week

By Rachael Sternlicht

MACIAS PR got our digital health client on CBS 2 yesterday. It’s an example of how we consistently position our clients on the local and national news by identifying timely and interesting angles around our clients.

Many people are exercising outside right now, even when the heat continues to rise. Sure, those sports drinks, like Gatorade, might keep you hydrated but they are full of sugar and calories that in many ways off-set the electrolytes we need.

But what if you could make your own electrolyte drinks at home – and without the sugar and high calories?

 

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How to get your Story on CNBC – PR Analysis

By Ariana Benhuri

CNBC is a global business news source with a reputation that is unrivaled. It’s typically the first source for executives when it comes to updates on the markets and business news.

Earlier this month, CNBC published a story that took a closer look at how technology was disrupting the weight loss industry. Much of the feature was focused around our digital health client and their technology. The story talked about how our client is more innovative in their weight loss approach. It’s a more virtual and personal approach that is customized.

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Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

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Why NYC is Great for PR Firms

By Mark Macias

It’s one thing to observe Manhattan from a safe distance; it’s another thing to experience the energy and vitality of this City when you’re in the middle of the storm.

Today, a late afternoon spring storm hit Manhattan and you could feel the gush of life on every street corner. The above photo was taken from across the river in New Jersey.

There are many great cities in our awesome country. Los Angeles, Miami, Denver, Phoenix, Seattle, San Diego, Washington, DC, New Orleans, Houston. My PR firm has run media campaigns in all of those cities. Every new city is a fun adventure.

But New York City is special from a media perspective. If you walk in Midtown during the day, you can feel the bustle and energy in the air. Stand outside Fox News or NBC News and you might see a famous news anchor, or even Jimmy Fallon of The Tonight Show.

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What MACIAS PR Delivered in 1Q 2018

New York, New York, April 16, 2018 (Newswire) –​The top tech and healthcare PR firm – MACIAS PR – has released its quarterly media report, detailing the coverage it secured for clients from January to March 2018.

Throughout the first quarter, MACIAS PR secured publicity for its clients with local and national newspapers, online news sites and TV stations in Washington, DC, New York, Arizona and New Jersey.

ABC 7 in Washington, DC ran a story on the flu epidemic and turned to its health tech client for advice on how consumers can save money on prescriptions. MACIAS PR also placed a TV segment for that client that appeared on KGUN 9 in Tucson.

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Best Social Media Strategies for Brands and Business

By Christina Iemma

Social media strategy is a key component for generating sales and driving business leads. Platforms like Facebook, Instagram, Youtube and Twitter are more than just sources of entertainment. They allow companies to brand themselves and accessible to consumers.

MACIAS PR firm has run social media campaigns for service providers, politicians, restaurants, bars and others. We leverage creativity, videos, programming concepts, animated ads and pop culture to introduce our clients’ brands into targeted news feeds.

Our strategy creates an emotional connection with their brands and their clients by creating strong content and connecting with their audience. Our end result is more followers, better brand recognition and even exposure.

Research from Statista shows that 81 percent of Americans had a social media profile last year, and it will continue to grow throughout this year.

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Biggest Content Marketing Mistakes – PR Analysis

By Mark Macias

Here’s some quick thought-leadership advice on your content marketing campaign. I see clients and potential clients fall for this short-term fix all the time.

Don’t allow other competitors or industries to leverage your own blog and the exposure it brings. I received an email this weekend from a publicists, asking if she could write a post for our company blog. Here was her request, and why you shouldn’t fall for a similar request.

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Reaching the Growing Hispanic Consumer Market

By Mark Macias

It’s difficult for consumer brands to stand out in the English market. Consumers are bombarded with messages, ads and products across the major mediums. But it’s not like that in the Spanish market.

Most local TV markets have at least 4 local TV stations to watch, and that doesn’t include the independent channels and cable TV. If you want to get your brand in front of these consumers, you need to saturate the media. However, most local TV markets only have two Spanish news organizations – Telemundo and Univision.

There are fewer choices for Spanish speakers. And in many local markets, including Miami, Phoenix and Los Angeles, more people watch Univision on any given night than the other local English stations.

Why Spanish Media Shouldn’t be Overlooked with PR

On Wednesday, MACIAS PR secured the following TV segment for our nonprofit client on Univision 41 in New York. The client told me their organization received over 100 calls from consumers, asking for more information on their educational program.

 

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