Tag: healthcare pr agencies

Consumer Survey – What Motivates People to Buy

Posted on by Mark Macias

In the height of the pandemic, MACIAS PR, published a consumer survey that looked at the waning influence of commercials and online ads. It’s valuable insight that is still relevant today, especially as consumer spending slows during this economic downturn.

The online survey was conducted July 15-16th, 2020 and involved more than 2,000 Americans who answered questions detailing the best approach to get them to buy new products.

The survey found a staggering 70 percent of participants said TV commercials no longer influence them to buy products. In contrast, roughly 45 percent said positive online consumer reviews and positive stories on the news influence them the most when it comes to buying a new product or service.

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Media Insider Reveals Biggest Mistakes Publicists Make

Posted on by Mark Macias

Back when I was a Senior Producer with CBS, a global PR agency asked me to write an article on the biggest mistakes I see publicists make. I was going through an old email a few months ago and came across the article. It’s solid advice that I published with our podcast.

If you’re short on time, here’s a quick summary of the podcast.

  • Don’t cram everything into the press release. Identify the relevant information and focus on that.
  • Try to find the timely angle.
  • Don’t make it longer than 2 pages.

You can also read an article I wrote on our blog with more on why these publicist mistakes are so glaring. Click here to read that.

Our podcast #Alwaysfreshpr gives a lot of media insider advice to help you grow your brand. Please follow us on your favorite channel and if you like what you hear, give us a review. Here’s the link to find your favorite channel.

Top Tech and Healthcare PR Agency, MACIAS PR, Releases Q3 Media Report

Posted on by Mark Macias

NEW YORK, September 29, 2020 – The top tech and healthcare PR agency — MACIAS PR — has released its Q3 media report, detailing the media coverage it secured for clients from July to September 2020.

In the third quarter, MACIAS PR secured national news stories, several local TV segments and online features that reached some of the biggest news organizations across the globe, including the New York Times, Politico, The Independent, The Hill, San Francisco Chronicle, and the UK Daily Express. 

In September, MACIAS PR secured a front page story with the New York Times that featured an artist and political activist who is using his art to empower voters. The international newspapers, The Independent and the Daily Express in the UK, also ran several features on the activist who secretly recorded President-elect Trump during a meeting with civil rights leaders in January 2017.

MACIAS PR also secured several TV segments for its digital health and nonprofit clients on NJ TV, Fox 2 Detroit, CBS Baltimore and NBC 4 Washington.

Mark Macias, the founder of the firm, says all of these media placements came during COVID when traditional news stories were harder to place. 

“Much of the media is hyper focused on the upcoming elections and COVID, yet we were able to find creative ways to help our clients stand out,” said Macias. “This media exposure is even more influential for our clients where consumers are constantly searching for updates. This is a captivated consumer during COVID, so news is even more powerful.”

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Location Matters when Searching for Best PR Firms

Posted on by Mark Macias

Are you looking for the top local PR firms in your city? Or maybe, you think a PR agency on the West Coast is better for your business. If you’re looking for national exposure, you will need to pivot and take a closer look at New York City.

It’s true that publicists can pitch reporters from anywhere. However, PR firms on the East Coast generally have an advantage with the national media. Why? Because location matters when it comes to the media – and New York CIty is the media capital of the world. 

Local PR Firms vs National PR Firms

The national news and tech outlets – from TV to print – largely run on East Coast time. Editorial meetings start at 9am EST – a time when most West Coast publicists are still asleep, or just getting out of bed. 

The best PR firms are also on top of the news cycle. When the news cycle is established in the morning, publicists on the same time zone have more time to position your brand or business into the news cycle while it’s still fresh. 

If you look closely at the photo above, MACIAS PR is positioned right in the center of the media capital of the world – right next to the Empire State Building. Our location in the heart of New York City didn’t happen coincidentally. It was strategic, and plays a critical factor behind the success of our firm.

We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers not just in New York City, but around the world. Considering PR for your brand or business? Head over to FreePRQuote.com to receive an estimate on your next PR campaign.

About MACIAS PR

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and The Tao of PR.

MACIAS PR – Our Consistent Track Record with Media Placements

Posted on by Mark Macias

How many PR firms can say they secure stories for their clients every day of the week? Well MACIAS PR can say it.

In the last week, MACIAS PR secured publicity for our clients on local and national TV, as well as in print.

On Monday, PIX 11 in New York City shot a TV segment on our digital health client. That same day, our team also got our political client on CNN.  Two days earlier, WNBC ran a story on our other digital health client. Oh, we can’t forget our nonprofit client who has been with us for more than 2 years. That organization appeared in the largest newspaper in St. Louis.

MACIAS PR in the News

Over the summer, our in-house team built a mobile app for fun that tells New Yorkers where to go for entertainment. News 12 Brooklyn ran a TV segment on our mobile app, Brooklyn Bound. Two different Brooklyn newspapers also published features on the app and interviewed our founder, Mark Macias.

Sometimes, you need to live in the moment and reflect on the good times. This was a good week for MACIAS PR and all of our PR partners who inspire us everyday to look for new ways to get them on the news. Want to see what we can do for you? Message us in the

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Posted on by Mark Macias

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.