By Mark Macias
With my media experience in TV at both the local and national levels, you’d think I would want to tell business owners that media contacts are our selling point. It’s true, I do have reporter friends and former colleagues across the US.
But here’s the honest word: media relationships are only part of the story. Strategy always beats connections.
You can be best friends with the Executive Producer at Good Morning America. (Ironically, I am friends with the Executive Producer of GMA. We both were producers at Inside Edition and American Journal at the same time). But guess what – if I don’t have a good idea, he’s not going to return my call. This is where strategy comes into play.