By Mark Macias
Digital strategy is the popular buzz phrase in business, but what exactly does that mean? And how do you create a digital media strategy?
A digital media strategy is essentially a new business approach that leverages technology. It’s another method for introducing your product or services to clients, using technology.
There are many digital strategies – using mobile apps, analytics, big data, enterprise platforms, mobile websites, videos, social media, CRM solutions (also known as Customer Relationship Management solutions), etc. But for simplicity sake, let’s break down how a digital media strategy can work for your business using the most popular digital media approaches.