By Mark Macias
Social media should not be outsourced to just any person or digital marketing firms. The message is an extension of your brand and business, and should always be regarded as a platform for potential customers to evaluate your product or services.
Your digital marketing firm should also have a branding strategy for reaching new customers. Posting links to your website on social media is not a branding strategy. It’s a lazy approach that reflects poorly on your brand and creativity.