The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.
It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.
But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.
So how did we do it? We leveraged a timely component with water cooler material.