The PR Value of a Logo and Its Meaning

By Mark Macias

Like most PR campaigns, a solid logo or brand begins with your identity. What does your business stand for? Why is your product or service different than your competitors? And what do you want clients or customers to think when your brand is stated.

When we first designed our logo, we put a lot of thought into how we want to be perceived by the public. I’ve always told our team that we may not be the largest PR firm, but we are the smartest PR firm. Our strategy always goes deeper. We don’t rely solely on personality or contacts when it comes to media stories – though we try to be funny on the phone with journalists we know. Instead, we put on our investigative hat and look for enterprise angles that solid and experienced journalists would want to pursue.

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