By Mark Macias
Airbnb has a powerful brand but its leadership team is making a crucial mistake that has the potential to destroy its revenue model.
I recently wrote an editorial for Luxury Daily that took a behind-the-scenes look at how the home sharing service is losing the media war. Here’s a quick look at the 5 PR and branding mistakes Airbnb is making. Entrepreneurs and marketing executives can learn a lot from it.
Continue reading “PR Mistakes – Branding and Crisis Lessons from Airbnb”
By Julia Martyn
A public relations business needs media coverage too; we’re just like you. The hardest part with every campaign is getting that first placement, but once the coverage begins, there tends to be a snowball effect.
This happened with recently with the scandal involving Harvey Weinstein. USA Today reached out to MACIAS PR first, asking Mark for advice on how Weinstein should handle his brand and image. Once the story was published in an influential publication, the coverage snowballed.
That same week, the Washington Post, and one of Australia’s largest papers – The Sydney Morning Herald – also called Mark, asking for crisis and branding insight with the growing Hollywood scandal.
Continue reading “How PR Builds on Itself – Examples of Successful Campaigns”