If you’re reading a PR blog, you are likely striving to one day be in front of a large crowd, promoting your new product or business.
The former CEO of Lehman Brothers got his chance recently to promote his new business in front of a global stage. There was so much interest in this speech that CNBC aired his luncheon speech live on the network. It was a rare opportunity for Richard Fuld to show potential clients and all of American business why his new consulting firm could help them make money.
But guess what: Richard Fuld blew his opportunity. He failed with his messaging, lacked emotion with his body language and projected arrogance with his words. Here is what he did wrong in his speech and what you can learn from it. Click here to read the advice I gave to CNBC on his speech.