By Mark Macias
Business owners, politicians and entrepreneurs can all learn a lot about handling a crisis by watching how the Trump administration continues to handle – or mishandle – the Russia collusion investigation.
I’ve run many crisis campaigns for clients in the financial, nonprofit and political sector. A political campaign in itself is always in crisis mode as candidates continue to dig up dirt on the competition. Likewise, the crisis campaigns I ran in the nonprofit and financial space were more centered around protecting their well established brands.
The first thing I always tell clients in any crisis situation: Never lie. Don’t lie to reporters. Lying is not a crisis strategy.
I wrote about this in my business book, Beat the Press: Your Guide to Managing the Media. The second half of my book is devoted to handling negative news. Chapter 6 provides 10 Defensive Decrees that you can apply to any crisis situation.