It shouldn’t come as a surprise that Airbnb plummeted more than 10 percent today.

Every entrepreneur knows when you lose a whale, you must find a replacement quickly or revenue will fall. In the case with Airbnb, it lost its whale in January when New York City banned short-term rentals, and there is no replacement in sight.

I’ll go on a limb now and predict the company will continue to slide for the rest of the year and beyond based on their strategic messaging mistakes. These are mistakes entrepreneurs, CEOs, business owners and marketers can all learn from.

Continue reading “Strategic Messaging Mistakes by Airbnb” →