CEO Strategies – Selling your Story to Reporters

By Mark Macias

I’ve worked with a lot of CEOs and founders over the years. One mistake I frequently see CEOs make has nothing to do with what they say – but what they don’t say.

With any reporter interview, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.

You might assume reporters already know your business won a prestigious industry award, or learned about your innovations. It’s possible, but do you want to leave your selling point to chance?

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