ROI Analysis PR vs Advertising – New White Paper

By Mark Macias

Macias PR has just published a white paper that takes a closer look at the ROI of PR vs. advertising. The paper analyzes three recent media campaigns that promoted two mobile apps and a local housing event in San Antonio.

Our team was able to secure nine TV segments for these clients in Arizona, New York and Texas. In addition, Macias PR secured magazine, newspaper, radio and online publicity with targeted local and online publications.

But how much would this organic news publicity cost had these clients took the traditional advertising approach?

PR vs Advertising – A Quantitative Look

This white paper breaks down the cost these clients would have paid for this exposure under an advertising campaign based on local ad market rates. You can read the white paper by clicking PR vs Advertising vs Marketing – A Media Case Study.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.