How Much Does PR Cost?

By Julia Martyn

The PR industry as a whole hit the $14 billion dollar mark last year, according to The Holmes Report. But let’s get to what really matters: how much does PR cost for you?

In the ideal world, you would Google this question and come back with an instant numerical answer. It’s not so straightforward in real-life.

Every public relations campaign is customized specifically to the client’s goals, so the cost will vary by campaign needs and the complexity of the campaign. The more complicated the campaign, the more resources will be required. All of that drives up price.

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