Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

Continue reading “Get your Business into the Conversation – PR Examples”

Is your Communications Director Qualified?

By Mark Macias

I was approached last week by the editor of the Daily Caller to give my thoughts on the new White House communications director, Anthony Scaramucci. The editor wanted to know what I thought of Anthony. Would he be good? Was he qualified? How did a hedge fund guy become the top communications guy for a White House entrapped in scandal?

You can read my thoughts in the Daily Caller here. I elaborate on why I think Scaramucci is in over-his-head. But let’s bring this post back to you. Continue reading “Is your Communications Director Qualified?”