By Charlotte Knobben
If you want to get your business into the conversation, you can learn a lot from Starbucks.
Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.
So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.
What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.