Media Advice for your Spokesperson

By Mark Macias

The Daily Caller recently asked me to write an editorial, giving advice to the next White House spokesperson. What can she do to get off to a better start than press secretary Sean Spicer? What should she do differently to improve the White House relationship with the media?

You can read that article here if you like politics. But let’s bring it back to your business. How do you empower your spokesperson, PR team or communications director so he or she can succeed on the job? Continue reading “Media Advice for your Spokesperson”