Why Boutique PR Firms Deliver Better Media Results

By Marta Majstorovic

Do you get better results results working with a large or boutique PR firm?

A larger PR firm will show up with a big team and visual PowerPoints, but don’t be misled by their side show. Large PR firms are notorious for over-promising and under-delivering once they win the account.

Larger PR firms will prioritize your business based on the size of your budget. Unfortunately, smaller tech startups or local businesses won’t get the dedicated resources or attention unless they are paying more. Equally important, your strategy at a large PR firm is more likely to come from an inexperienced publicist.

“During my time as an Executive Producer with NBC and Senior Producer with CBS, a junior account publicist would frequently pitch me story ideas that weren’t developed or lacked the news angle. And these were publicists representing big brands,” said Mark Macias – the founder of MACIAS PR. “Their strategy was always off. Those publicists had weak and lazy pitches.”

At MACIAS PR, the strategy always comes from the founder of the firm. It’s like having an Executive Producer on your team. Clients deal directly with an experienced media strategist while the rest of the team assists with execution. It’s one of the reasons why MACIAS PR consistently delivers media placements for its clients.

(Here’s a look at what MACIAS PR delivered in the 4th quarter of 2017).

Continue reading “Why Boutique PR Firms Deliver Better Media Results”

PR in the B2B Space – How to Identify Publications

By Marta Majstorovic

How would you like to reach 200,000 new business owners?

The Fall 2017 issue of Home Business Magazine is out and on page 46, you will read about our client’s accounting services. This was a targeted B2B media placement that took our client’s story directly to their customer. It wasn’t an advertisement; it was an advice-driven article that guided entrepreneurs on how to find investors for their business.

Home Business Magazine is one of the leading publications for startups and new businesses. It targets young professionals ages 20-29 and is a popular source for information and tips to successfully grow business. Placement in Home Business Magazine guarantees you and your company exposure to a targeted audience.

This magazine offers advice to small and new businesses on everything from online advertising to organizing finances. Continue reading “PR in the B2B Space – How to Identify Publications”