By Marta Majstorovic
Do you get better results results working with a large or boutique PR firm?
A larger PR firm will show up with a big team and visual PowerPoints, but don’t be misled by their side show. Large PR firms are notorious for over-promising and under-delivering once they win the account.
Larger PR firms will prioritize your business based on the size of your budget. Unfortunately, smaller tech startups or local businesses won’t get the dedicated resources or attention unless they are paying more. Equally important, your strategy at a large PR firm is more likely to come from an inexperienced publicist.
“During my time as an Executive Producer with NBC and Senior Producer with CBS, a junior account publicist would frequently pitch me story ideas that weren’t developed or lacked the news angle. And these were publicists representing big brands,” said Mark Macias – the founder of MACIAS PR. “Their strategy was always off. Those publicists had weak and lazy pitches.”
At MACIAS PR, the strategy always comes from the founder of the firm. It’s like having an Executive Producer on your team. Clients deal directly with an experienced media strategist while the rest of the team assists with execution. It’s one of the reasons why MACIAS PR consistently delivers media placements for its clients.