By Mark Macias
During my time with NBC and CBS in New York, I worked with a lot of inexperienced publicists who were trying to get stories on TV. Most of these publicists spent hours spinning their wheels, trying to get their ideas in front of us.
From a business perspective, these PR firms were spending a lot of money upfront, trying to get traction with the media. A smarter approach would have saved them time and money.
By Mark Macias
Earlier this week, President-elect Donald Trump gave his first press conference since the election. It was a big event for journalists since many news organizations haven’t been able to directly ask him questions regarding investigative stories they were pursuing.
During my time with NBC and CBS, I covered many press conferences from politicians, CEOs and celebrities. Now, as the owner of this PR firm, I have also organized and coached many executives on how to deal with the media.
Continue reading “Press Conferences – How to Prepare for the Media”