Want to reach 2.2 Million Customers? How PR Works

By Michele Hamparian

The New York Post is one of the largest newspapers in the United States and the No. 1 seller on newsstands in 2016, according to the Alliance for Audited Media. Roughly 2 million New Yorkers read the newspaper every day.

Last Sunday, the New York Post featured our financial client in the business section of the New York Post, where they investigated  shady lending practices of loan sharks.

The story revealed how loan sharks are preying on the city’s poorest neighborhoods. The Post story also detailed how many of these customers are paying interest rates greater than 400 percent. So how can you get your business in the local newspaper? Continue reading “Want to reach 2.2 Million Customers? How PR Works”

Top PR Firms use these Media Approaches – USC Research

By Mark Macias

There are several components that increase your chances for a successful media campaign, according to research published by the USC School of Journalism and Communications.

Their 2017 Global Communications Report broke down 13 reasons why you get better results working with a PR agency, which you can see above.

According to their research, here are the most important components that lead to news coverage:

1) creative thinking

2) strategic insights

3) specific practice areas

4) digital and social media Continue reading “Top PR Firms use these Media Approaches – USC Research”

Editorial Approach behind Best PR Campaigns

By Mark Macias

Programming and editorial play a crucial role with every media campaign we launch. With Macias PR, every story begins with an internal analysis of the value behind the idea and the argument for why reporters or editors will like it.

As the Executive Producer with NBC, I approved every story idea and script that came out of the Special Projects unit, which included consumer, medical, health, tech and features segments. I always looked for water cooler type stories that would get people talking. I learned early in my media career that these types of stories generated huge ratings – and when my stories generated big ratings, I was viewed as a winner.

Our PR team also applies this approach to every media campaign. We make sure every story is relevant. First and foremost, we put editorial and programming at the forefront of every campaign.

Continue reading “Editorial Approach behind Best PR Campaigns”