NEW YORK, July 1, 2019 (Newswire.com) – The healthcare and tech PR agency — MACIAS PR — has released its second quarter publicity report, detailing the media coverage it secured for clients from April to June 2019.
In the second quarter, MACIAS PR secured local TV segments in Baltimore, Maryland and St. Paul, Minnesota, as well as prominent business and tech publications across the country.
May was a busy month for MACIAS PR. The NYC PR agency led a media campaign that publicized a recent fundraising round for a healthtech client. The news announcement was covered by more than 30 news publications. TechCrunch, AlleyWatch, Entrepreneur, MobiHealthNews, Axios, and Fortune were just a few of the targeted media outlets that highlighted the $58 million fundraising round.
Helping Veteran Nonprofits gain Media Exposure
MACIAS PR led two local media campaigns for veteran-related nonprofits in Q2. Military.com published a profile feature on the veterans nonprofit, showing how it’s helping veterans find jobs in technology. A second story in Military.com detailed how the veterans nonprofit organization is a valuable research tool for active military and veterans, looking for work. MACIAS PR also secured a local TV segment in Baltimore on this nonprofit.
In May, MACIAS PR launched a local media campaign in Minnesota to help promote a VA Housing Summit in the Twin Cities. That media strategy led to stories on local radio, TV and the community newspaper.
“Local might sound too ‘small’ to the outsider, but when these campaigns are targeted, they can be extremely productive and effective,” said Mark Macias, the founder of the PR agency. “In many cases, local TV and community newspapers can be one of the most targeted campaigns, providing a better ROI. And since it’s not advertising, the story continues to sell your brand long after the campaign is over.”
MACIAS PR Launches New Growth Hacking Services
MACIAS PR launched a new growth hacking service under MACIAS LABS. The new digital marketing service leverages technology, content and strategy for maximum brand exposure.
“We’ve been tweaking this growth hacking process for years with clients,” said Macias. “We’ve discovered certain tools and approaches work better when it comes to blanketing the web and getting your message out there. We’re now making this growth hacking marketing tool available to our clients.”
About MACIAS PR
Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.