By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer
If you’ve ever received spam promising TV interviews or major news coverage through a press release, ignore it. That’s not how PR works. A press release—no matter how much you pay for distribution—won’t land you on the evening news.
Reporters don’t hunt for story ideas on PR newswires. But that doesn’t mean press releases are useless. They can play an important role in SEO, content marketing, and credibility when used correctly.
Are Some PR Newswires Better Than Others?
Entrepreneurs often ask which PR newswire is “best.” Here’s the truth: most major distribution services use the same technology. In theory, there’s no inherent advantage in paying more for one over another. (We know this because our agency researched it in depth.)
So why do some releases gain more traction? It comes down to quality of content and style.
Continue reading “Do Press Releases Get You Media Coverage? What Entrepreneurs Need to Know”