By Mark Macias

There is nothing worse than paying for something and not being able to keep it. It’s like a car lease. You pay for years, but don’t get anything in return. Don’t let this happen to your social media side of the business.

I’ve seen this happen with many clients across sectors – healthcare, service sector, hospitality. They hire a social media firm to build their Facebook, Twitter and Youtube pages, but when the contract is over, the social media firm gets to keep the content. In the end, the business owner signed a contract that never gave him/her the rights to the final product. Don’t let this happen to you. Continue reading “Social Media Firms – Little Tricks they Play” →