By Mark Macias
One of the most exciting parts of my work is getting to learn from experienced entrepreneurs and CEOs from all walks of life, and from different industries. It’s given me a unique opportunity to observe thought-leadership up close. This entrepreneurial experience also gives your company an advantage because it helps us craft successful media campaigns that are designed to drive new business.
We don’t push stories for the sake of pushing stories. MACIAS PR identifies story angles that will continually push your product or service in front of the right desired customer.
I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling.
I tell readers in this article if you want to learn how to get publicity for your business, put away those MBA case studies and read up on Houdini. Throughout my time working with entrepreneurs, startups and CEOs, I’ve seen how Houdini can teach us all about getting our brand out there.
Here’s an abridged version of what I wrote in that Forbes article.
Continue reading “Thought Leadership in Forbes – What Houdini Teaches us about Selling”