How to Follow Up With Reporters Without Hurting Your PR Strategy

Posted on September 20, 2026 by Mark Macias

By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

When I was an Executive Producer with NBC in New York, I was the boss. I helped determine which stories we pursued, but that didn’t mean I walked around the newsroom telling experienced journalists exactly how to report their stories. That would have been a fast way to damage the creative process—and probably my relationship with the people producing the journalism.

Good journalists are independent thinkers. They want to investigate, ask their own questions and reach their own conclusions. You can give them direction. You can point out what they’re missing, and sometimes challenge them to look deeper. But there’s a difference between guiding a journalist and telling a journalist what to do.

That distinction is just as important in public relations, especially if you’re a CEO who typically tells others what to do. Persistence is necessary in PR. Aggression is different. And when you’re dealing with journalists, your approach can be just as important as your strategy.

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Forbes Article – 3 Tactics for Standing out from Noise

Posted on March 13, 2023 by Mark Macias

It’s never easy standing out from the noise in a cluttered space, but if you’re going to survive as a startup, you have to figure out this formula fast. Otherwise, your business, product or new technology might never have a chance to catch on with the masses.

I elaborated on this approach in an article I wrote for Forbes, called –Three Tactics For Standing Out From The Startup Noise. You can click on that link to read but here is abridged version if you’re short on time.

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Connecting the Dots with the Media – Best PR Campaigns

Posted on April 10, 2019 by Mark Macias

PR is in many ways like a puzzle. The best PR firms will connect the dots and identify the right narrative for your business.

An experienced media strategist will also find ways to fit your narrative into the larger, media puzzle.

MACIAS PR has a consistent track record for securing stories with the biggest names in news. From the NBC Today Show to Good Morning America, our firm has gotten on our clients on these morning shows. We find unique ways to connect your story line into the news line.

It’s not an easy task, especially in today’s cluttered market where startups of all sizes are striving to stand out in the market.

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Empire State Building and MACIAS PR – What they have in Common

Posted on September 26, 2018 by Mark Macias

By Mark Macias

The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.

Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.

No, MACIAS PR focuses on the foundation first.

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