Client Case Study – Media Campaign for Nonprofit Organization

Client Case Study for Nonprofit Organization: MACIAS PR helps Regional Nonprofit Expand into National Brand as Free Tech Training ProgramĀ 

Client Overview:

NPower is a nonprofit organization dedicated to bridging the digital divide and providing technology training and workforce development opportunities to underserved communities. MACIAS PR launched our PR partnership with NPower in 2016. At the time, the nonprofit organization was primarily a regional organization with programs in New York City, Baltimore and New Jersey. Over the next 7 years, MACIAS PR launched new regional media campaigns as the nonprofit expanded into Los Angeles, Detroit, San Antonio, Houston, Dayton, Raleigh, and St. Louis.

Expansion Media Strategy:

MACIAS PR played a pivotal role in supporting NPower’s expansion efforts through strategic media outreach and targeted public relations campaigns. By leveraging our extensive network of media contacts and expertise in storytelling, MACIAS PR secured widespread coverage for NPower across all new markets. We secured this media coverage in both large media markets like Houston and Dallas, as well as smaller markets, like Dayton and Raleigh, which required a different, more customized approach.

  • Dallas, San Antonio, and Houston:
    • Features in The Dallas Morning News, San Antonio Express-News, Houston Chronicle, and local television stations highlighted NPower’s programs and impact on underserved communities in Texas.
    • Interviews on TV stations and newspaper coverage provided NPower with valuable exposure and engagement opportunities within the Texas market.
  • Dayton and Raleigh:
    • Coverage in The Dayton Daily News, The News & Observer, and local TV stations showcased NPower’s efforts to address workforce development challenges in Ohio and North Carolina.
    • Feature stories on regional television networks underscored NPower’s commitment to empowering individuals through technology training and job placement programs.
  • St. Louis:
    • Features in The St. Louis Post-Dispatch, St. Louis Business Journal, and local TV stations spotlighted NPower’s initiatives to support economic growth and opportunity in Missouri.
    • Television appearances on local news channels amplified NPower’s message and reach within the St. Louis community.
  • Detroit:
    • Television appearances on local news channels in Detroit amplified NPower’s message and reach within the community.

Results and Impact:

MACIAS PR had a direct impact on the successful expansion of NPower into new media markets. Our media coverage drove awareness for their free tech training program, increased student enrollment in the program and helped ignite new strategic partnerships within the business community. Media coverage secured by MACIAS PR helped raise awareness of NPower’s mission, attract program participants and partners, and drive engagement with local stakeholders.

2023 Media Coverage

At MACIAS PR, we always say you are only as good as your last media campaign. If you click on this link, you can see the most recent annual media coverage MACIAS PR secured for NPower in 2023. It also expands on new PSA and marketing initiatives led by our agency. 

ABOUT MACIAS PR

Mark Macias founded his agency in 2009 after a long journalism career at both the local and national levels. As Executive Producer with NBC and Senior Producer with CBS in New York, Macias approved all story ideas and scripts from reporters and producers in the Special Projects unit. The unit encompassed features, medical, health, consumer and tech beats. Macias is a contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice. City & State Magazine named him a top Political PR Player in New York in 2024. MACIAS PR was also named the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year by Finance Monthly Magazine. 

For more information, please click here to schedule a strategy call with Mark.