Imagine if you could have learned two years ago what your youngest workforce wanted when it came to office life.

In 2021, MACIAS PR partnered with the news portal, Brooklyn Chatter, to get a better understanding of how their readers feel about life and work. It was a prescient view of what motivates Generation Z, especially since more recent surveys have revealed similar behavioral patterns.

MACIAS PR conducted the survey from March 18 to 29th, 2021, and involved 2,240 Americans, ages 18 to 24. Participants answered online questions spread across partnered news sites and popular Gen. Z groups, including Her Campus, Gals in Journalism and the Young Journalist Community.

The data found Gen. Z doesn’t want to work remotely and would prefer to split their time between an office and a remote location. And in a more shocking discovery, only 2 percent said they wanted to continue working remotely full-time.

More than half – 52 percent – said they wanted to split their work time between the office and home. Roughly 27 percent of Gen. Z participants said they wanted to spend all 40-hours at the office.

Targeted surveys like this can give companies data-driven insight into the behavior patterns of customers, helping them make more informed decisions. In the case with Brooklyn Chatter, it helped the news portal learn more about what their readers wanted to follow.

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