By Mark Macias
I’ve worked with a lot of CEOs and founders over the years. One mistake I frequently see CEOs make has nothing to do with what they say – but what they don’t say.
With any reporter interview, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.
You might assume reporters already know your business won a prestigious industry award, or learned about your innovations. It’s possible, but do you want to leave your selling point to chance?