ROI of PR vs. Advertising – Infographic Analysis

By Mark Macias

I converse with business owners on a daily basis and the conversations inevitably lead to the various marketing strategies/trends, along with the ROI they bring. Surprisingly, there are many misconceptions of PR in the business community, including you can’t quantitatively measure the ROI of PR.

Our team put together this infographic that compares the ROI of two of the most popular marketing strategies: PR and Advertising. Everything is sourced for your own analysis.

PR VS Advertising - An ROI Comparison of Marketing Strategies

Mark Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a weekly contributor with and author of the communications book, Beat the Press: Your Guide to Managing the Media, which has been featured in the NY Times, Fox Business, NY Post and others. Macias consults small and large businesses on how to get publicity. You can read more on his firm at MaciasPR.

Crisis PR in Politics

SxgvBL9zdbQkBrFv13anliGDAsGk5cdpMs7OHcPi_0NX_2VmUzghPlbKHrHlqnLqT8YT=w300-1By Mark Macias

CNBC has asked me to give weekly analysis on the presidential candidates – from a media and PR perspective. I wrote a piece this week on Donald Trump and if feedback is any reflection, he really ignites passion from both sides. I’ve already given media strategy and analysis on the other candidates, but they didn’t ignite the comments, tweets and even emails that this article ignited. Click here to read my CNBC analysis. As always, I try to make it relevant for business owners.