By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer
Is it worth hiring a PR agency for just one media placement? This is a real question we got from a business today: “I’m looking for help getting our founder one credible TV interview. Do you take on fixed-scope, one-off broadcast projects?”
The value of public relations isn’t simply appearing on television. It’s what happens when credible media coverage begins establishing a pattern around your company, founder or expertise.
One interview can certainly be valuable. It can introduce an executive to a new audience and give the company an important piece of third-party credibility. But by itself, it doesn’t build a brand.
Brands are built through repetition and association. You want journalists, customers, investors and eventually search engines and AI platforms to repeatedly encounter your company in credible contexts.
Maybe a CEO first appears in a trade publication discussing an industry shift. A few weeks later, a national reporter interviews the executive about breaking news. Another outlet cites the company’s proprietary data. Eventually, a television producer sees that body of coverage and recognizes the CEO as someone who has already contributed intelligently to the conversation.
Each placement reinforces the others. That is very different from saying, We need one TV interview. Who can get it for us?
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