Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists are skeptical of politicians, knowing they are pushing an agenda. No reporter wants to be a tool for propaganda.
This is why every political campaign must have a solid news angle. Not a marketing message or campaign narrative, but an editorial angle.
MACIAS PR has run media campaigns for Congressional candidates across New York, Virginia, Arizona, Illinois, Oregon and California. With all of these campaigns, we secured local and national media coverage for these candidates by identifying news angles that were timely and topical.
In 2022, MACIAS PR took an international jump on the global stage by representing the former UN Executive Director on Climate Change.Continue reading “Client Case Study – Former UN Executive Director on Climate”