Client Case Study – Member of Congress

MACIAS PR has led media campaigns for Congressional challengers across Washington, Illinois, Arizona, California, Maryland and New York. We’ve also worked with members of Congress, including Rep. Norma Torres (CA-35) of Los Angeles.

The media campaign for Rep. Torres required a different approach for media coverage. Our goal was to position the Congresswoman into the news cycle as an influential Latina. I worked closely with the Congresswoman to identify positive stories that would soften and strengthen her image among potential voters. Our agency had to adhere to strict federal election guidelines and work separately from her District offices.

Our Media Strategy and Approach 

MACIAS PR focused this entire media campaign around programming and editorial. Media campaigns focused around politicians are frequently more challenging since journalists understand how most candidates are pushing an agenda. We overcame this political challenge by identifying features that distinguished the unique personal experiences of the Congresswoman. MACIAS PR also leveraged her deep understanding of policy for timely news angles that positioned her as a thought leader.

One of those editorials appeared in the Washington Post where Rep. Torres shared political insight on how the Guatemalan election had a direct impact on Americans. This article was shared with the Congressional delegation who accompanied House Speaker Nancy Pelosi and Rep. Norma Torres on their visit to Central America.

This strategy led to prominent news articles, soft features and news segments with local and national TV, local and national radio, newspapers, online news sites and magazines. One influential feature appeared in People Magazine, which profiled her upbringing as an immigrant from Guatemala.

You can see some of those stories by clicking on the case study below. Click here if you’d like to discuss a media strategy for your organization or upcoming campaign. You can also get a PR estimate by clicking here.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur, CNBC and Forbes. City & State Magazine named him to their 2024 Political PR Power List in New York.

Client Case Study – Former UN Executive Secretary

Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists are skeptical of politicians, knowing they are pushing an agenda. No reporter wants to be a tool for propaganda. 

This is why every political campaign must have a solid news angle. Not a marketing message or campaign narrative, but an editorial angle.

MACIAS PR has run media campaigns for Congressional candidates across New York, Virginia, Arizona, Illinois, Oregon and California. With all of these campaigns, we secured local and national media coverage for these candidates by identifying news angles that were timely and topical. 

In 2022, MACIAS PR took an international jump on the global stage by representing the former UN Executive Secretary on Climate Change.

Continue reading “Client Case Study – Former UN Executive Secretary”

Media Case Study: Congressional Candidate in Virginia

MACIAS PR led the media campaign for Congressional candidate Vangie Williams, from the First District of Virginia in 2018. The District encompasses three media markets – Washington DC, Norfolk and Richmond, requiring a complex strategy that appealed to reporters in both small and large markets.

Our media strategy led to prominent placements with targeted news organizations in all three media markets. 

The publicity we generated helped the challenger come within single digits of beating the Republican incumbent in a solidly Red District. Our campaign had no financial support from the DNC yet we continued to make local and national waves on the media front with the DNC taking notice.

Media Campaign

MACIAS PR created the media strategy, led the entire execution, coordinated all interviews with reporters and media trained the client. We were on a boot-strapped budget yet we still managed to run a publicity campaign securing media attention in all three media markets.

Media coverage included stories with: The Washington Post, The Daily Press, Richmond Times, Prince William Times, Fauquier Times, Digital Journal, The Blue & Gray Press, Blue Virginia, Virginia Gazette, Fredericksburg.com, Bustle, Inside Nova, Potomac Local, WTVR.com, Essence, WTOP, Virginia Mercury, Gazette-Journal, People’s World, Deutsche Welle and Radio IQ. 

Recommendations

“I worked closely with Mark Macias throughout the general election campaign for Congressional can- didate Vangie Williams. Our resources were small, yet Mark and his team were able to get our story in the local news throughout our congressional district, which spans three different media markets. Our weekly strategy calls and quick adaption to the news cycle helped us get exposure with local TV, newspapers and national media outlets – a major feat during a popular midterm election with compet- ing healines. Overall, we had a higher media placement than our opponent, leading several political observers to note that we were running the most organized and competitive campaign for the district in quite some time. I highly recommend Mark for any political communications campaign. He under- stands the public sphere and knows how to shape messaging that’s authentic to the candidate and influential for the overall campaign.”

Sheri Shannon, Campaign Manager

You can see more of media coverage in the document below. If you’d like to schedule a call with Mark Macias, feel free to message him here and schedule a call. You can also get a free PR estimate by clicking here and answering a few quick questions.

City & State Magazine Names Mark Macias to Political PR Power 50 List



We’re excited to announce that City & State Magazine has named our founder to the Political  PR Power 50 List.

Every year, City & State features the top communications pros in New York who are changing the media and political landscape. This list focuses on PR executives directly involved in the world of New York politics and policy.

As the article states at the top of the story, “there’s always some kind of calamity or scandal” in New York. The politics go year-round from City Hall to Albany and Washington, DC. Our founder, Mark Macias squeaked in at #50 on the list.

“This is a super big honor and surprise, especially since we weren’t looking for it,” said Macias. “This publication takes me back to my days as an Executive Producer with NBC. I remember reading this Magazine, making sure I stayed in the loop on local politics. We know influential political and business leaders read this magazine, so we’re honored.”

Read more on the Political PR Power List

The selection highlights a new political polling service that MACIAS PR launched in 2020. The agency is now conducting scientific political polls to help candidates gain more insight on their name recognition and voter sentiment. You can read more on the list here: https://www.cityandstateny.com/power-lists/2021/01/the-2021-political-pr-power-50/175302/

Press Release – Congressional Campaign in Arizona

We’re excited to be helping this Congressional campaign in Arizona. You can read more:  http://www.digitaljournal.com/pr/4600931#ixzz6EyXya95X

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Public Data Analysis Shows Rep. Debbie Lesko is Vulnerable With Voters Inside the District

SUN CITY, Ariz. – February 25, 2020 – (Newswire.com) The Congressional campaign for Michael Muscato has released a meta-analysis from public sources that shows Rep. Debbie Lesko is vulnerable inside her district, as well as with women voters.

Researchers with the campaign culled through public data from the nonpartisan nonprofit OpenSecrets, as well as through the most recent FEC filing reports, to assess how Lesko is fairing with voters in her district, and with women.

The latest FEC filing report shows Lesko’s campaign is relying heavily on donations designated for different political campaigns, making her fundraising appear larger than it actually is.

Among the findings:

Continue reading “Press Release – Congressional Campaign in Arizona”

Press Release for Political Poll for Congressional Candidate

MACIAS PR recently conducted a political poll that surveyed voters on issues that are most important to them in Illinois’ Seventh Congressional District. Here’s a closer look at the press release that went out that detailed this poll. Want to hear more on how we can poll voters in your area? Reach out to us by clicking here.

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New Congressional Poll Reveals Half of Democratic Voters in the District Believe Rep. Danny Davis Should Be Fired

The New York political consulting firm, MACIAS PR, has released the first political poll for Illinois’ Seventh Congressional District, revealing more than half of all Democratic voters believe Rep. Danny Davis should be fired. The poll also found 77 percent of registered Democratic voters are concerned over the source of Rep. Davis’ campaign funds.

The phone poll was conducted November 11th-21st and has a margin of error of plus or minus 6 percent. The Seventh Congressional District encompasses all of downtown Chicago going south to West Englewood, north to Old Town, east to the lake, and west through Garfield Park, Austin, Oak Park, and extending to Hillside.

Registered voters across Illinois’ 7th Congressional District were also asked about the most important issue to them in this election: 49 percent cited healthcare; 27 percent cited education, and 24 percent said criminal justice reform.

The most important issue varied by age. Healthcare was the most important concern for Baby Boomers and Generation X, while education was the top priority for Generation Z, Millennials and the Silent Generation.

Continue reading “Press Release for Political Poll for Congressional Candidate”

Digital Tool to Help Congressional Candidates with Publicity

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

  • Political Publicity
  • Story Telling
  • Crisis Management
  • Political Fundraising
  • Online and SEO Campaign
  • Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

Continue reading “Digital Tool to Help Congressional Candidates with Publicity”