Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists are skeptical of politicians, knowing they are pushing an agenda. No reporter wants to be a tool for propaganda.
This is why every political campaign must have a solid news angle. Not a marketing message or campaign narrative, but an editorial angle.
MACIAS PR has run media campaigns for Congressional candidates across New York, Virginia, Arizona, Illinois, Oregon and California. With all of these campaigns, we secured local and national media coverage for these candidates by identifying news angles that were timely and topical.
MACIAS PR has run media and branding campaigns for clients across industries: health care, technology, nonprofits, real estate, politics. In multiple ways, we have taken a generalist and specialist PR to each campaign – based on the need.
Despite the diversity of clients, one common thread remains consistent. We have delivered top tier media placements for our clients with the most influential news organizations.
It doesn’t matter if our clients are promoting the latest tech wearable, pushing a cause or selling health services to businesses. We have relationships with media outlets and reporters in all of these industries.
Generalist or Specialist PR Agency
Potential clients frequently assume that a specialist PR agency from their specific industry will deliver better results.
In my experiences inside the media and as the owner of this PR agency, I’d say the better framed question revolves around how much each PR agency knows about your industry.
I’ve written extensively for Forbes on what to look for when hiring a publicist. You can read that thought leadership here. And whether it is better to hire an East Coast, West Coast or local PR firm. (Read that insight here)
Regardless of your industry, I frequently tell my friends if I had to hire a PR agency for my firm, I’d always go with the generalist who understands my industry.
This generalist approach always gives MACIAS PR an advantage with reporters. Our team speaks with dozens or reporters and producers on any given day. This exposure gives us more opportunities to repackage and sell other clients’ stories on these calls.
But don’t take my word for it. Instead, evaluate our media deliverables.
If you’d like to see a case study for your industry, just message us and we can share more.
ABOUT MACIAS PR
Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.