Client Case Study – Former UN Executive Director on Climate

Posted on May 19, 2023 by Mark Macias

Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists are skeptical of politicians, knowing they are pushing an agenda. No reporter wants to be a tool for propaganda.

This is why every political campaign must have a solid news angle. Not a marketing message or campaign narrative, but an editorial angle.

MACIAS PR has run media campaigns for Congressional candidates across New York, Virginia, Arizona, Illinois, Oregon and California. With all of these campaigns, we secured local and national media coverage for these candidates by identifying news angles that were timely and topical.

In 2022, MACIAS PR took an international jump on the global stage by representing the former UN Executive Director on Climate Change.

International Media Campaign for UN Executive Director

Goal: To increase the personal brand awareness for the outgoing UN Executive Secretary on Climate. Introduce her new consulting services firm to potential government leaders and CEOs.

Challenges: The ESG firm was only a few months old, launching in a competitive global space. The former UN Executive Director was extremely busy building a consulting firm, putting the media strategy directly in our hands. The Ambassador had extensive experience dealing with the media, but this newest campaign involved a component of subtle selling to the media.

Strategy: Position the former UN Climate Chief as a thought leader on everything dealing with the climate, business and government. Our media campaign reach was global.

Tactics:

Leverage the global climate conference, COP 27, in Egypt where leaders from around the world would attend.
Position the UN Climate Chief as a strategic thought leader on climate, social and business in a relevant way that didn’t isolate people.
Identify key media contacts at globel publications. We had to curate this media list to ensure we maximize the Ambassador’s time.
Pitch stories that were timely, newsworthy, and of interest to the targeted audience.
Prepare the Ambassador with briefing documents for all media interviews.
Follow up with reporters, answer their questions, and continue to push relevant new topics for coverage.
Track coverage and measure results

Media Results from International Campaign

Our media campaigns led to international coverage with the biggest media outlets in the world. They include: The BBC, CNBC, Financial Times, Politico, Reuters, The Guardian and others.

MACIAS PR had to dig deep into climate policy to identify news angles for this branding campaign. In addition, we leveraged the upcoming 2022 Climate Change Conference in Egypt for media angles.

Here is a closer look at some of the media coverage MACIAS PR secured for this campaign.

BBC Segment Interview: Former U.N. climate chief Patricia Espinosa discusses what the world’s largest countries can do to help in this climate change fight.

CNBC Interview: Former U.N. climate chief Patricia Espinosa discusses the climate leadership roles between the US and China.

Financial Times Interview: discusses the role gas and oil companies can play at the upcoming Climate Change Conference.

Podcast on Bloomberg: Can climate change be slowed without the UN?

Interview with Reuters: How can we get world leaders to focus more attention on climate change?

Guardian Interview: “Patricia Espinosa, the UNFCCC executive secretary from 2016 to 2022, isn’t just here attending events, she’s also promoting her new consultancy firm OnePoint5 – a reference to the temperature rise target that seems increasingly hopeless given the 1% rise in global emissions last year, and the seemingly unabated investment in new fossil fuels projects.”

Politico Interview: What role can the US play with financing climate change?

Media Campaign Takeaways

This media campaign might not seem relevant for US politicians, but if you look deeper, you will see how MACIAS PR identified news angles of interest for the world’s most influential news organizations. If we can do this on the international stage, we can duplicate this approach on the local stage.

Click here if you’d like to receive a PR quote. You can also message us here to schedule a call.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.

Case Study – Media Campaigns for Congressional Candidates

Posted on April 24, 2023 by Mark Macias

Media campaigns for politicians can be some of the most difficult campaigns to run. Journalists can spot a politician’s agenda a mile away and don’t want to be a tool for their propaganda.

At the same time, newsrooms can’t give one candidate a larger voice over another for fear of alienating viewers. There are also FEC and FCC laws that must be followed by news organizations.

This is why it’s so important to focus on the news angle when trying to get media coverage for candidates. Marketing messages don’t work with reporters, so throw out those talking points. Thought leadership typically works best, while soft features are rarely successful in larger media markets.

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City & State Magazine Names Mark Macias to Political PR Power 50 List

Posted on January 2, 2023 by Mark Macias

We’re excited to announce that City & State Magazine has named our founder to the Political PR Power 50 List.

Every year, City & State features the top communications pros in New York who are changing the media and political landscape. This list focuses on PR executives directly involved in the world of New York politics and policy.

As the article states at the top of the story, “there’s always some kind of calamity or scandal” in New York. The politics go year-round from City Hall to Albany and Washington, DC. Our founder, Mark Macias squeaked in at #50 on the list.

“This is a super big honor and surprise, especially since we weren’t looking for it,” said Macias. “This publication takes me back to my days as an Executive Producer with NBC. I remember reading this Magazine, making sure I stayed in the loop on local politics. We know influential political and business leaders read this magazine, so we’re honored.”

Press Release – Congressional Campaign in Arizona

Posted on February 25, 2020 by Mark Macias

We’re excited to be helping this Congressional campaign in Arizona. You can read more: http://www.digitaljournal.com/pr/4600931#ixzz6EyXya95X

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Public Data Analysis Shows Rep. Debbie Lesko is Vulnerable With Voters Inside the District

SUN CITY, Ariz. – February 25, 2020 – (Newswire.com) The Congressional campaign for Michael Muscato has released a meta-analysis from public sources that shows Rep. Debbie Lesko is vulnerable inside her district, as well as with women voters.

Researchers with the campaign culled through public data from the nonpartisan nonprofit OpenSecrets, as well as through the most recent FEC filing reports, to assess how Lesko is fairing with voters in her district, and with women.

The latest FEC filing report shows Lesko’s campaign is relying heavily on donations designated for different political campaigns, making her fundraising appear larger than it actually is.

Among the findings:

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MACIAS PR Launches Scientific Political Polling Services to Measure Voter Sentiment

Posted on December 6, 2019 by Mark Macias

NEW YORK, December 6, 2019 (Newswire.com) – The New York political consulting and public relations firm, MACIAS PR, has announced it’s now conducting scientific political polls with margin of errors as small as +/-3 percent that can help candidates better target voters.

The founder of MACIAS PR, Mark Macias, says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

MACIAS PR has run media campaigns for Congressional and US Senate candidates across several states, including for an unknown Congressional challenger who defeated an incumbent in New York. Macias also consults a member of Congress.

The firm has secured coverage for its political clients with CNN, NPR, CNBC, Politico, Chicago Tribune, New York Times, Washington Post, as well as with local and national segments on Spanish TV – in just the past quarter.

“Political polls with margin of errors have historically only been available to powerful incumbents or heavily funded campaigns, but that’s changing,” said Macias. “Our firm has invested in technology and formed partnerships that enable us to run scientific polls on the same scale as presidential political pollsters. These polls come with the same margin of error as those national polls, and can fit any candidate’s needs or budget.”

Macias says an effective poll can reveal issues most important to voters and who is more or less likely to support the challenger over an incumbent. Polls can also reveal vulnerabilities and strengths with challengers that can assist with media campaigns.

“We craft our polls with the news agenda in mind, making sure the questions will stand up to any scrutiny from reporters and editors,” said Macias. “We can also keep poll results confidential when needed.”

Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and The Daily Caller, providing political, crisis and branding insight on businesses and candidates in the news. He founded the firm in 2009.

Continue reading “MACIAS PR Launches Scientific Political Polling Services to Measure Voter Sentiment” →

Press Release for Political Poll for Congressional Candidate

Posted on December 4, 2019 by Mark Macias

MACIAS PR recently conducted a political poll that surveyed voters on issues that are most important to them in Illinois’ Seventh Congressional District. Here’s a closer look at the press release that went out that detailed this poll. Want to hear more on how we can poll voters in your area? Reach out to us by clicking here.

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New Congressional Poll Reveals Half of Democratic Voters in the District Believe Rep. Danny Davis Should Be Fired

CHICAGO, December 2, 2019 (Newswire.com) – The New York political consulting firm, MACIAS PR, has released the first political poll for Illinois’ Seventh Congressional District, revealing more than half of all Democratic voters believe Rep. Danny Davis should be fired. The poll also found 77 percent of registered Democratic voters are concerned over the source of Rep. Davis’ campaign funds.

The phone poll was conducted November 11th-21st and has a margin of error of plus or minus 6 percent. The Seventh Congressional District encompasses all of downtown Chicago going south to West Englewood, north to Old Town, east to the lake, and west through Garfield Park, Austin, Oak Park, and extending to Hillside.

Registered voters across Illinois’ 7th Congressional District were also asked about the most important issue to them in this election: 49 percent cited healthcare; 27 percent cited education, and 24 percent said criminal justice reform.

The most important issue varied by age. Healthcare was the most important concern for Baby Boomers and Generation X, while education was the top priority for Generation Z, Millennials and the Silent Generation.

Continue reading “Press Release for Political Poll for Congressional Candidate” →

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