A consistent and successful media campaign is like a river. It must continually move and replenish itself with new ideas. A fast-moving river lures you in with its sound, smell and eyes – and essentially appeals to your senses.
The best PR campaigns must also appeal to those same sensories.
Duration builds relationships with clients, but when it comes to media campaigns, time can frequently make campaigns more challenging.
How do you continually find that next big idea for the media interested? This is when brainstorming and curiosity become a major factor.
People Magazine is one of the most influential magazines in the USA. When you’re in the grocery store, you can’t help but pick up the publication and skim the stories on your favorite celebrities.
Earlier this month, our digital health client was in the magazine under their “We Tried It” section. I actually got the idea of reaching out to the “We Tried It” editor after reading a magazine at my mother-in-law’s house. She’s subscribed to the magazine and as timing would have it, I saw a section that was perfect for my client.
It’s one thing to observe Manhattan from a safe distance; it’s another thing to experience the energy and vitality of this City when you’re in the middle of the storm.
Today, a late afternoon spring storm hit Manhattan and you could feel the gush of life on every street corner. The above photo was taken from across the river in New Jersey.
There are many great cities in our awesome country. Los Angeles, Miami, Denver, Phoenix, Seattle, San Diego, Washington, DC, New Orleans, Houston. My PR firm has run media campaigns in all of those cities. Every new city is a fun adventure.
But New York City is special from a media perspective. If you walk in Midtown during the day, you can feel the bustle and energy in the air. Stand outside Fox News or NBC News and you might see a famous news anchor, or even Jimmy Fallon of The Tonight Show.
New York, New York, April 16, 2018 (Newswire) –The top tech and healthcare PR firm – MACIAS PR – has released its quarterly media report, detailing the coverage it secured for clients from January to March 2018.
Throughout the first quarter, MACIAS PR secured publicity for its clients with local and national newspapers, online news sites and TV stations in Washington, DC, New York, Arizona and New Jersey.
ABC 7 in Washington, DC ran a story on the flu epidemic and turned to its health tech client for advice on how consumers can save money on prescriptions. MACIAS PR also placed a TV segment for that client that appeared onKGUN 9 in Tucson.
The best PR firms continually brainstorm on the most creative angles for news stories. We do it for clients and we do it for our own PR firm.
I was recently on the PIX 11 Morning Show in NYC, promoting a mobile app that MACIAS PR created for consumers. Our mobile app, Blush No More, gets consumers into the conversation when they run out of things to say. (You can watch the video below). What happens when you run out of things to say at that cocktail party or networking event? You turn to Blush No More for conversation topics that keep the conversation moving forward.
For MACIAS PR, this app provided our firm with a new narrative that got us on local TV in several markets. Our campaign also led to prominent international news placements with Yahoo China, GQ in Germany, The Daily Mail in the UK and others.
So how does this international, national and local coverage help MACIAS PR?
Over the holidays, I was fortunate enough to travel with my wife to Hong Kong, Thailand and Singapore. New York City is a great place to work and live. As a media strategist, we’re in the center of it all. However, it’s important to get perspective from around the globe on what is truly important in life.
Yes, MACIAS PR understands the importance of publicity for our clients. If we don’t secure media placements and publicity for our clients, our entire team understands the ramifications.
But success is not always as easy to define in life, especially in the rat-race of Manhattan. There is always a larger PR firm around the corner that can eat you up. And, there will always be a younger, ambitious journalist who decides he can make a better path for life by pivoting to PR.
Which brings me to the caption at the top of this blog. When it comes to successful PR campaigns in technology, healthcare or nonprofits, the best PR campaigns put people first.
Thought leadership can be an effective method for positioning your brand as a leader in tech and healthcare. More likely than not, you have some level of expertise in your industry. Thought leadership communicates that expertise to the outside world, growing your brand in the process.
MACIAS PR helped secure a targeted thought leadership editorial for a nonprofit client in last week’s St. Louis Post Dispatch. The editorial spoke directly to readers on how our nonprofit partner is helping the community. It also provided an unfiltered story on their services.
The St. Louis Post Dispatch is the fifth largest newspaper in the Midwest, and is the 26th largest newspaper in the country. On a daily basis, the newspaper reaches more than a quarter of a million readers – in print alone.
Many nonprofits struggle to raise money, and this is an area where thought-leadership can help with your brand. Corporations are frequently wary of attaching their brand to nonprofits that haven’t proven themselves in the community. Thought-leadership reinforces how the media recognizes your business as a credible leader.
This thought leadership placement in the St. Louis Post Dispatch also helped raise the profile of their services in the community. And the corporate partner, Boeing, received public credit for investing in the community with this nonprofit.
Hispanics are the fastest growing demographic yet they are frequently overlooked as a consumer market when it comes to PR.
The US Census Bureau says there are currently more than 57 million Hispanics in the United States, yet this group of consumers only has only two major sources for national news – Univision and Telemundo. Yes, there are smaller, local and cable outlets – like CNN en Espanol and Azteca – but those news organizations don’t have the same reach.
If you get your product or service on Univision or Telemundo, you’ve effectively reached roughly half of the Hispanic market.
NEW YORK, January 3, 2018 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2017.
In the fourth quarter, MACIAS PR secured news stories and TV segments with 7 On Your Sidein Washington, D.C.,PIX 11 Morning Show in New York, News 12 in New Jersey, Channel 11 in Pittsburgh, the New York Post, Home Business Magazine, Metro New York, American Journal of Managed Care, Mobihealthnews, Digital Journal and others.
The NYC PR firm also placed a thought leadership editorial in Forbes, where its financial client gave business owners advice on alternative lending options.