The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.
Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.
In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.
The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.
“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”
Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.