MACIAS PR Named Top Political PR Power Player by City & State

MACIAS PR is proud to announce that City & State Magazine has named us to their 2024 Political PR Power list. Their recognition ranks the top PR firms in New York based on their leadership team, prominent clients and recent accomplishments. 

In the words from their article, “What unites them is that they all are consummate PR pros.”

If you read the City & State article, you will see many larger New York-based PR firms and agencies on their list. MACIAS PR is proud to not be the biggest firm listed. I’ve always told my team, we don’t want to be the biggest; we want to be the best. And our track record proves we are committed to that vision.

MACIAS PR has run many publicity and media campaigns for a diverse group of clients over the years. Clients from across the health care/digital health, tech, political, financial and nonprofit space have turned to us for help with their branding. With all of these clients, we secured top tier media placements that helped elevate their brand.

2023 Client Case Study for Nonprofit Organization

One notable client developed over the last 8 years. In 2016, MACIAS PR started working with a little-known nonprofit organization, NPower. At the time, NPower was primarily a regional organization but by 2023, NPower had expanded across the US and into new states. In 2023 alone, the organization launched new programs in San Antonio, Houston, Dayton and Raleigh-Durham.

Our regional media strategy led to prominent news stories with targeted TV, newspapers and online media outlets. You can see that annual media report below for a closer look at our 2023 deliverables.

If you’re a nonprofit or for profit looking for help elevating your brand, feel free to message us to discuss a customized media strategy. We’re always looking for new partners that have a passion for people.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.

Case Study for Nonprofit Organization

Nonprofit organizations require a different media strategy when it comes to generating publicity with news organizations. You have to throw out the marketing playbook and put on a news editorial hat if you want to get featured with the largest TV and news organizations. 

Unfortunately, they don’t want to publish a commercial on your nonprofit as much as you might think they should. This is why you need to dig deeper into the storyline to get your nonprofit noticed.

This case study looks at how MACIAS PR helped a NYC nonprofit expand into a national nonprofit over the course of 7+ years. 

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MACIAS PR – 10 Year Anniversary Getting Clients on the News

The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

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