Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

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