MACIAS PR – 10 Year Anniversary Getting Clients on the News

The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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How Top Tech PR Firms Help Reach Targeted Audience

It’s great to have a product or service that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

Just recently, we secured a profile story on our Congressional client on People en Español. This wasn’t just any media placement with the Spanish media – it was one that was extremely targeted and strategic on our end.

Our Congressional client wanted to reach the Latinx community so that she could introduce her brand to them. This is why we created a unique profile story on her and reached out to reporters with the largest Spanish readership in the US  – People en Español  – which reaches 7.1 million Latinx readers every month. 

This media placement is a perfect example of how our team works to secure targeted press coverage. We consistently introduce our clients to the public, getting their story told to the consumers they specifically want to reach. 

Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it. 

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Why Fear of Failure Destroys the Best PR Campaigns

              

By Mark Macias

Fear is an attitude that can never be associated with public relations. A creative media strategy requires confidence in an idea and strength with the execution.

The best publicists know they can’t be afraid of creative ideas when pitching reporters. The only thing more dangerous than fear? Complacency.

If your PR firm hasn’t succeeded recently with media outreach, it’s time to assess their level of fear. How far will they go to push your ideas and angles? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications will want to follow?

Here’s a look at what separates the best PR firms from the agencies that never succeed.

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What is PR and How can it Help Your Business?

                       

What is PR? It’s a common question that many business owners might secretly wonder but few ask publicly. MACIAS PR learned this at a recent Tech Startup Trade Show that involved hundreds of tech entrepreneurs. Many of these budding entrepreneurs approached our booth, and asked us point-blank: What is PR and how does it work?

First off – a successful PR campaign will get your story on the news. It will tell your story in a way that motivates people to action. And, it will be memorable story. This is infinitely more valuable than any paid advertisement.

Many successful entrepreneurs, from Bill Gates to Richard Branson, have discussed the value of PR. Gates said “if I was down to my last dollar, I’d spend it on public relations.” Branson has repeatedly said “a good PR story is infinitely more effective than a front page ad.”

Why is that? Because consumers remembers stories. We forgot advertisements. Your customers watch the news to become educated on current events and to learn. We walk out of the room when the commercials come on TV.

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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Affiliate Marketing PR Campaigns – Why One Size does not Fit All

By Mark Macias

The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.

“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.

Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that works for every business.

For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that requires a different publicity strategy than selling suits to men. And to underscore that statement, it’s even more strategic when targeting women.

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Connecting the Dots with the Media – Best PR Campaigns

PR is in many ways like a puzzle. The best PR firms will connect the dots and identify the right narrative for your business.

An experienced media strategist will also find ways to fit your narrative into the larger, media puzzle.

MACIAS PR has a consistent track record for securing stories with the biggest names in news. From the NBC Today Show to Good Morning America, our firm has gotten on our clients on these morning shows. We find unique ways to connect your story line into the news line.

It’s not an easy task, especially in today’s cluttered market where startups of all sizes are striving to stand out in the market.

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The Best PR Firms leverage Vision, Creativity and Clarity

The most creative people are typically seen as eccentric or even chaotic with their approach to life. It’s great to approach life with that creative flair, but when it comes to successful PR campaigns, clarity is equally important.

The foundation for all creative work revolves around clarity. I’ve seen it in the media as an Executive Producer with NBC. I’ve observed it with actors as a playwright producing an Off-Broadway play. I’ve also seen at work how clarity is crucial for every PR campaign.

The best PR firms are clear, creative and focused

Clarity is a requirement when it comes to the foundation of our media campaigns. I always say in our office, “reporters might not like our story idea, but they will always know what our story is.”

During my time in the media, I used to get all kinds of pitches from publicists. Most of the time, I never knew what story they were pitching.

Their stories didn’t have focus or vision. The message wasn’t tight. I didn’t understand what the publicist was pitching.

This approach to PR is one of the advantages that MACIAS PR has over our peers. We will will never push a story angle that isn’t clear. We will also make sure that our angle is understand – from an editorial perspective.

If you’re having trouble getting traction with the media, email us and we’ll schedule a strategy session that will bring clarity to your media message.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias

The depth and expertise of MACIAS PR goes deeper than most other PR firms.

If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.

MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.

Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?

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MACIAS PR – Named the 2018 Strategic PR Firm of the Year

For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA. The award is based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors.

This latest recognition comes from the ACQ5 Global Awards, which named MACIAS PR the 2018 Strategic PR Firm of the Year – USA. The award is given by PR and marketing peers based on media deliverables, industry expertise, and creativity.

More than 120,000 firms and publicists were nominated around the globe. MACIAS PR was the only marketing and PR firm selected for the award.

This is the second year in a row that MACIAS PR was named the ACQ5 Strategic PR Firm of the Year. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year.

The founder of MACIAS PR – Mark Macias – said the firm’s strategy is rooted in journalism, editorial and programming principles that lead to coverage.

“MACIAS PR begins every campaign with a deeper look at the news and editorial value of the product or service we are promoting,” said Macias. “Journalism is the foundation behind every PR campaign we launch. It’s one of the reasons why we consistently secure top-tier media placements for our clients across industries. We understand the elements needed for a strong news story or feature. It’s not fluff with us.”

PR Accomplishments that Led to “Strategic PR Firm of the Year” Award

MACIAS PR secured prominent news stories for its clients with CNBC, People Magazine, ABC 6 in Philadelphia, Forbes, Men’s Health Magazine, CBS News and others over the last 12 months.

Macias was also quoted as a PR, branding, and crisis communications expert in several publications, including CNBC, Australia’s Sydney Morning Herald, Media Post.

In July, CNBC turned to MACIAS PR for crisis advice involving one of the country’s largest pizza chains – Papa Johns. Macias told their readers how the crisis could have been better handled with a pro-active approach (link to story). Macias expanded on that story with a blog on the firm’s website, giving business owners and CEOs more in-depth crisis advice (crisis advice article).

New Clients in Healthcare, Consumer Tech, and Politics

MACIAS PR continued to grow in 2018 with new clients in politics, healthcare, digital health, entertainment, and tech. The firm launched and led media and branding campaigns for a general election Congressional campaign, consumer tech product, a new dating app and one of the country’s fastest-growing digital health platforms.

MACIAS PR also launched a marketing and media campaign for a new Off-Broadway play on the final hours of Elvis Presley’s life – “The King, The Final Hours” – which opens in New York City on Oct. 17.

Macias says the publicity his firm secured for the play has helped drive early ticket sales. The play has been featured on NY1, Brooklyn Eagle, Broadway Box, Rock and Roll Globe, Broadway World, Talkin Broadway, and others. Macias says his firm will expand into theater PR and marketing beginning in 2019.

“It’s getting harder for businesses to navigate this complicated media landscape,” said Macias. “You need an experienced and proven media strategist to stand out from the clutter. Our team is always working hard to make sure our clients get the best coverage that continually converts to revenue, sales and downloads.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

About the ACQ5 Awards

Since 2006, the ACQ Global Awards recognizes innovators and industry leaders across a spectrum of industries. The firms and businesses are nominated and selected by industry peers who understand the challenges and accomplishments within PR and marketing.