The best PR firms don’t focus their efforts on press releases. They focus their creative energies around the editorial angle.
Yes, press releases are great for content marketing, and they can help communicate a tight, controlled message. But it’s unlikely they will lead to media coverage.
The most successful media campaigns will always include a proactive media outreach. And there is no cutting in line. This approach centers around manually researching and pitching reporters, journalists, producers and editors that are targeted.
MACIAS PR consistently secures coverage for our clients because this approach is at the center of our strategy. Pitching directly to media is especially important for smaller businesses, including startups.
Are you looking for the top local PR firms in your city? Or maybe, you think a PR agency on the West Coast is better for your business. If you’re looking for national exposure, you will need to pivot and take a closer look at New York City.
It’s true that publicists can pitch reporters from anywhere. However, PR firms on the East Coast generally have an advantage with the national media. Why? Because location matters when it comes to the media – and New York CIty is the media capital of the world.
Local PR Firms vs National PR Firms
The national news and tech outlets – from TV to print – largely run on East Coast time. Editorial meetings start at 9am EST – a time when most West Coast publicists are still asleep, or just getting out of bed.
The best PR firms are also on top of the news cycle. When the news cycle is established in the morning, publicists on the same time zone have more time to position your brand or business into the news cycle while it’s still fresh.
If you look closely at the photo above, MACIAS PR is positioned right in the center of the media capital of the world – right next to the Empire State Building. Our location in the heart of New York City didn’t happen coincidentally. It was strategic, and plays a critical factor behind the success of our firm.
We work closely with our clients to develop the strongest narrative that is newsworthy and ignites intrigue with journalists and consumers not just in New York City, but around the world. Considering PR for your brand or business? Head over to FreePRQuote.com to receive an estimate on your next PR campaign.
About MACIAS PR
Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media andThe Tao of PR.