MACIAS PR has run media campaigns for many hospital and health care organizations, including Columbia University Medical Center, Burke Rehabilitation Center, and Meru Health.
But we’ve also run targeted media campaigns for practicing physicians too. I never realized this before working with Columbia University Medical Center, but physicians and hospital groups need to develop new business too.
In July 2021, a physician reached out to MACIAS PR, asking for help promoting his medical practice built around the microbiome. He explained to me over the phone how the gut has healthy and bad bacteria, which has a direct impact on how we feel, and our health.
I hadn’t really heard of the gut microbiome movement before our conversation, but I quickly realized this was an area of practice that was going to spread to the larger population quickly. When I asked the physician why I hadn’t heard of it, he was very candid.
“No one is talking about how the gut impacts our health but it’s real.”Continue reading “Client Case Study – Media Campaign for Physicians”