Press Conferences – How to Prepare for the Media

By Mark Macias

Earlier this week, President-elect Donald Trump gave his first press conference since the election. It was a big event for journalists since many news organizations haven’t been able to directly ask him questions regarding investigative stories they were pursuing.

During my time with NBC and CBS, I covered many press conferences from politicians, CEOs and celebrities. Now, as the owner of this PR firm, I have also organized and coached many executives on how to deal with the media.

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Macias PR Named Top PR Firm of the Year

By Mark Macias

We aren’t even in the 4th quarter yet, but 2016 has already been a great year for Macias PR.

Finance Monthly just selected Macias PR as the 2016 “Financial PR Firm of the Year – USA.” We are the only public relations firm in the USA honored with this award, and recognized for the second year in a row.

So how did we get it?

I like to say that this isn’t some made up PR award given by other publicists. This award was given by the people who matter most in the world of PR – journalists, researchers and clients. Without clients, we don’t have a business; without journalists, we don’t have media placements; without researchers, in-depth reporting doesn’t exist. All of these people were part of the selection process in naming Macias PR the firm of the year.

How Finance Monthly Identified the PR Firm of the Year

Researchers with Finance Monthly applied a 10-point criterion in selecting the best firms in legal, accounting, public relations, consulting and asset management across Asia, Europe, Latin America, North America and the Middle East. Other big names honored with the award in other sectors include: KPMG for Taxation Firm of the Year, UBS Wealth Management for Investment Firm of the Year, Deloitte for Business Outsourcing Firm of the Year and China Bank for Banking and Finance Firm of the Year.

And then you have Macias PR – the scrappy PR firm that lives with the motto we must out-think and out-work the competition. We might be smaller than the larger firms, but we are more hungry – especially around 12:30pm EST when we go to lunch as a team.

Public relations is competitive, especially in New York. Every year, agencies are forced to merge or shrink in size as the competition gets tougher. But Finance Monthly described it best how public relations is changing. In their profile story on Macias PR, which you can read here, they wrote:

The world of financial public relations is changing rapidly as new regulation and technology disrupt the finance industry.

The outdated PR business model of writing a press release and distributing it on the newswires no longer ensures media coverage like it did a decade ago. In most cases, a press release today doesn’t even land your business in the news section of Google.

Despite this industry change, most PR firms continue to stick with the outdated approach of writing and distributing press releases. They rarely bring creativity and innovation that is desperately needed in finance, but there is one public relations firm in New York that is completely revolutionizing the world of financial PR.

And that public relations firm is Macias PR.

While these awards hopefully bring an extra sense of confidence with our firm’s ability, what ultimately matters most is what I said at the end of this Finance Monthly article, “I have no desire to become the biggest PR firm in the world or USA. I just want to be the best.”

 

PR Firm of the Year – Finance Monthly Award

By Mark Macias

New York City is full of energy, and it’s a driving force behind Macias PR. Manhattan gives our team close proximity to journalists, it ignites fresh ideas daily and keeps us in the center of the media capital of the world.

Yes – the city can be challenging at times, but like any other game, the spirit around you tends to lift you and take you to a more competitive level. Here’s a look at the City that inspires us and continues to take Macias PR to higher levels.

The energy from New York City is part of why Macias PR was named the 2016 Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year – USA by Finance Monthly.

Top PR Firm of the Year – USA

By Mark Macias

New York City is an artist’s muse and for creative publicists, it’s equally inspiring. Our team put this video together to showcase our home – the place where we work around the clock to make sure your business gets the attention it deserves.

Here’s a glimpse at why Macias PR was named the 2015 and 2016 Firm of the Year by Finance Monthly.