Client Case Study – Campaign for Asset Management Startup

MACIAS PR launched a branding and publicity campaign for a family-owned asset management firm. At the time, the financial firm had no messaging in place, no marketing infrastructure and the company’s CEO had no experience dealing with the media. We had to build this brand from scratch while also building credibility around the founder.

Money management is a very crowded space with funds managing in the billions typically garnering all of the media coverage. As a startup fund, we had many obstacles to overcome with this media campaign. Despite the challenges, MACIAS PR secured media coverage for the client in the WSJ, FT, Barron’s, Yahoo Finance, US News, Kiplingers and more.

Our Media Strategy and Approach

Our team identified news angles and thought-provoking editorials that positioned the CEO as a Wall Street guru who wasn’t afraid to speak the truth. One of our larger media campaigns – Confessions from a Financial Advisor – told investors what they should look for when hiring a financial advisor. The story was covered by CNBC TV, CNBC online, Fox Business, Yahoo Finance, NBC Nightly Business Report and others.

Our strategy also integrated the news cycle into our campaign where we pitched our client as the expert on the timely topic. This approach led to multiple stories and segments with the WSJ, Barrons, International Business Times, Fox Business, Reuters and others. You can see these media stories on the following pages by clicking on this link to the case study.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice. City & State Magazine named him a 2024 top Political PR Player in New York.

New Mobile App – Last Minute Broadway – Scans the Web for Discounted Broadway Tickets

NEW YORK , December 4, 2018 (Newswire.com) – An Off-Broadway producer has launched a new mobile app that lists every Broadway and Off-Broadway discounted ticket into one location.

The free mobile app, Last Minute Broadway, scans the web for discounted tickets that are rarely promoted or advertised. Last Minute Broadway does not sell theater tickets. Instead, it compiles daily offers into a database so consumers can compare prices and find the cheapest tickets.

Last Minute Broadway is available for free in the iOS and Android app stores. In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web. Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.

The creators of Last Minute Broadway, Mark Macias and Sanne de Groot, say they were inspired to create the mobile app while promoting their own Off-Broadway play on the life of Elvis Presley – “The King, The Final Hours.”

“In the process of promoting our own Off-Broadway play, we realized most theaters offer last-minute discounted tickets, but you have to dig to find them on the web,” said Macias. “Yes, there are discount theater brokers selling tickets – like TodayTix, and Broad Ticket, but they only list their own offers. They won’t tell you about cheaper tickets for sale on other sites. Last Minute Broadway is the only app that aggregates the best offers and puts them in one location.”

What are the Best Broadway or Off-Broadway Shows to See?

Last Minute Broadway also compiles reviews from theatregoers and critics so consumers can read what others are saying before they buy a seat.

“In the process of compiling this database, I saw listings for hundreds of Broadway and Off-Broadway shows in New York alone,” said de Groot. “I didn’t know which shows were good and which were bad. It got me thinking, why don’t we also add reviews from critics and theatregoers so our app users can know if it’s a good show before they buy their tickets.”

Last Minute Broadway also highlights insider secrets that most New York theater enthusiasts already apply, but few tourists and consumers know.

“Most tourists wait in line for hours at TKTS in Times Square for discounted theater tickets, but most don’t know they can buy these same discounted tickets with no lines in Brooklyn, Lower Manhattan and the Upper West Side,” said de Groot. “Last Minute Broadway reveals some of these insider secrets that only a theater buff would know.”

What Broadway Show Should I See?

If users don’t know what type of show they want to see,Last Minute Broadwayoffers suggestions for the most popular Broadway and Off-Broadway shows, complete with discounts and reviews from experts with Show Score and The New York Times.

Last Minute Broadway also features a map of all 40 Broadway and Off-Broadway theaters in Manhattan, helping users see how close the theater is to their location.

Last Minute Broadway is available for free download in the iOS and Android app stores.

How PR directly Impacts your Brand and Leadership

By Mark Macias

There are PR and branding lessons everywhere we look. Branding and crisis PR doesn’t just take place in the media. The value of branding is also reinforced in the arts.

In the play Wicked, there are two witches – Galinda who is always conscious of how her image impacts the way others view witches. And like all the best stories, Wicked also has bad witch. Elphaba never understands in the play how a more positive PR image could help her achieve her goals.

It’s a lesson that applies to business owners.

Continue reading “How PR directly Impacts your Brand and Leadership”