By Mark Macias
Founder of MACIAS PR | Former NBC Executive Producer

If you’re deciding between hiring a PR firm in San Francisco or New York, you might be wondering—does geography still matter in today’s remote-first world?

The short answer is: yes, time zone matters more than ever—especially if you’re targeting national media outlets. While great PR firms can pitch from anywhere, there are strategic advantages to working with a publicist on East Coast time.

📍 Why NYC-Based PR Firms Have a Time Zone Advantage

Let’s break it down. Most major national media outlets—NBC, CBS, CNN, Forbes, The New York Times, Bloomberg, and ABC—are headquartered on the East Coast. And their editorial schedules follow East Coast hours. Even though CNN is in Atlanta and Forbes is in New Jersey, reporters all still work under EST deadlines.

Continue reading “East Coast vs. West Coast PR Firms: Does Location Still Matter?” →