Digital Media Strategy for New Business

By Mark Macias

Digital strategy is the popular buzz phrase in business, but what exactly does that mean? And how do you create a digital media strategy?

A digital media strategy is essentially a new business approach that leverages technology. It’s another method for introducing your product or services to clients, using technology.

There are many digital strategies – using mobile apps, analytics, big data, enterprise platforms, mobile websites, videos, social media, CRM solutions (also known as Customer Relationship Management solutions), etc. But for simplicity sake, let’s break down how a digital media strategy can work for your business using the most popular digital media approaches.

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Biggest Mistakes Digital Marketing Firms Make

By Mark Macias

Social media should not be outsourced to just any person or digital marketing firms. The message is an extension of your brand and business, and should always be regarded as a platform for potential customers to evaluate your product or services.

Your digital marketing firm should also have a branding strategy for reaching new customers. Posting links to your website on social media is not a branding strategy. It’s a lazy approach that reflects poorly on your brand and creativity.

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