It’s difficult to stand out in today’s cluttered social media world.
Facebook alone receives more than 4 million likes every 60-seconds. Consumers upload 300-plus hours of video every minute to YouTube. And Instagram will collect more than 2 million red hearts before you even finish reading this story.
With this constant stream of content, you need creative content that stands out.
MACIAS PR recently released a video that transported viewers back to the 1920s. We posed the question, “What happens when an actress reveals she wants fame in the 1920s?” and it seemed to spark people’s curiosity.
In just over a week, the video has generated close to 2,000 views on YouTube, and reached more than 1600 people on Facebook. Another 500 consumers actively went out of their way to click on the video and watch it on Facebook.
This 1920s video was successful because it utilized several approaches that drive social media. Here are some of the tactics we used to generate traffic towards our post.
There are many unconventional PR tactics that can get your brand or product directly in front of consumers and they don’t involve the traditional media. One digital strategy approach that is frequently overlooked involves targeting editors who manage newsletter blasts for news organizations. These editors are frequently looking for content that is unique to their website. If your idea appeals to their targeted audience, you will have a better chance of securing publicity through this medium.
Social media should not be outsourced to just any person or digital marketing firms. The message is an extension of your brand and business, and should always be regarded as a platform for potential customers to evaluate your product or services.
Your digital marketing firm should also have a branding strategy for reaching new customers. Posting links to your website on social media is not a branding strategy. It’s a lazy approach that reflects poorly on your brand and creativity.